Barry Densa


Barry's latest writings
How to Create a Successful Viral Marketing Campaign

On the "Ask a Question" marketing page on LinkedIn.com I often see the following question: How can I make my go viral on the web? It could be a website selling weight loss pajamas ... an eBook on fractal theory ... a copywriting home-study course ... or anything else the marketer wants to promote. Of course, what the marketer is really asking is: How do I get my valuable, clever, entertaining... (posted by Barry 1 year 119 days ago.)
Is Social Marketing Brand Marketing Dressed in Digital Drag?

"Branded social games are gaining traction with marketers seeking to add another dimension to their interactive programs." So reads the first line of a past article in the weekly marketing newspaper, DM News. On the surface it's an unremarkable and anesthetizing introduction to a marketing phenomenon that is, nevertheless, and needless to say driving me nuts! What I specifically... (posted by Barry 1 year 169 days ago.)
Long-Tail Search is Dead! Long Live Nose-Whisker Search Instead!

Search Engine Marketers are fleeing for their lives! Once again Google has tilted the axis on which their world spins precipitating a tectonic plate shift in the magnetic field surrounding SEM. This isn't your seasonal Google Slap or climate induced algorithmic shift. This is far worse, something unprecedented. This is: Google Instant. Sounds like a coffee, doesn't it? And... (posted by Barry 1 year 201 days ago.)
The Email Marketing Nudnik Test

( Nudnik : Yiddish for pain in the ass, nuisance, pest, a marketer who sends to many emails to his house list) Okay, so how do you know without a doubt when you're being a nudnik, when you're sending too many emails to your money pot, your gold mine your email list? Consider the following... If your email open rate is less than the relative humidity in the Sahara Desert you're probably being a nudnik! If... (posted by Barry 1 year 234 days ago.)